Marketing Strategy

Native Eastern Asians: These people originally came from eastern asian countries were they used to eat their homeland food. They might be feeling homesick so what might cheer them up is by going to the Noodle Doodle Restaurant in which they get to see their country being represented with artifacts.
Newbies: For people that always want to try new things, the Noodle Doodle Restaurant will be the place for them because the menu will consist of food from different eastern asian countries, plus they also get to learn their culture based on the artifacts that represents their beliefs.
Big Families/Groups: For families that wants to eat in big groups, the Noodle Doodle Restaurant has a solution because there will be tables that can consist up to 8 people, plus the food served is intended to be served for a family as they will be in big portions.

The Noodle Doodle Restaurant will focus on attracting different groups that anybody from any age can come and eat. Based our results from the survey, the majority answered that they're under the age of 17. The second highest group are people between the ages of 18-29. We also included in our survey how much money are people willing to spend. The majority answered that they're willing to spend at most $50. We intend to earn an annual income around $70,000.

We want everyone to feel like they are in another world in which they get to see their culture being represented throughout the restaurant with decorations that will be used to illustrate their ideology. Some groups in which will be part of the targeted audience:

Strategic Niche Marketing

Our initial target with our products are people who should be indulged into the multi-flourishing dishes of the Asian culture. As in people who are foreign to our dishes, and people who want quick cheap and clean service.

Strategic Partnerships

Our plan is to not only partner with our ingredient providers but also with companies that can keep us relevant and available to our demographic. It is very crucial to continually search for more reliable and with lowered cost, to exploit or utilize the price ranges that change incessantly.

Sustainable Competitive Advantage

Thanks to our strategic partnerships and marketing we will be multiple steps ahead of the competition in terms of growth and average consumer count. As well as the geography that the restaurant is installed, which is strategically placed in an area of few competition.

Detailed market breakdown

We predict that the Noodle Doodle Restaurant will be able to please native eastern asians, newbies, and big families/groups. It has been reported at other asian restaurants that about 90% of the customers that were eating at the restaurant enjoyed their time staying at the Noodle Doodle Restaurant whereas the rest of the people didn’t quite like the service that was being provided.

Target market segment strategy

The Noodle Doodle Restaurant will focus on attracting different groups that anybody from any age can come and eat. We intend to earn an annual income around $70,000.

We want native eastern asians, newbies, and big families/groups to come to our restaurant as there are hardly any other restaurant that has multiple foods from different countries. They are willing to spend their money just to experience the cultures that are represented that makes them feel like they are in another world.

Industry Analysis

The Noodle Doodle Restaurant is a fine dining restaurant that is characterized by having slow growth rates at first, but then picks up with the business as our restaurant becomes more recognized publically. Over the years, the Noodle Noodle Restaurant is expected to have a growth rate around 15%-20%. There will be very few competition when it comes down to serving different types of eastern asian dishes as other restaurants mainly serve food based off from one country.

Website marketing strategy

The Noodle Doodle Restaurant will have a online website in which it will offer our prices for our dishes, menus, business hours, and our overall review based on how pleased our customers are. Our restaurant will be featured to people that want to eat at an asian restaurant that is nearby in the city of Lakewood.

Competitive advantage

Compared to other restaurants, the Noodle Doodle Restaurant is a multi-country cuisine for all Asian foods. In the city of Lakewood, there is only Asian restaurants that only contain Asian food only from one country, mainly Chinese food such as Panda Express or Genghis Khan in which they are both located in the Lakewood Mall. Holding a multi-region Asian cuisine in Lakewood will attract people just by the variety of foods that will be available at the Noodle Doodle Restaurant.

Market segmentation

Demographic:

Age: We allow all ages to eat at our restaurants, why would we need to restrict that?
Gender: Male/Female
Marital Status: all targets of different demographics, such as race, etc.
Occupation: At least enough to buy an item in the restaurant
Religion: All religion????
Education: no education needed
Income: $0, were not paying for you to eat....

Geographic:

State: California
County: San Bernardino County
Country: L.A
Community: Lakewood

Behavioral:

Patterns of use: Its food, when will you ever reuse it...
Price sensitivity: all prices of the merchandise ranges to $5-$20
Brand loyalty: its food, but our brand will be on most of the restaurants items
Benefits sought: to prolong hunger ;)

Noodle

doodle

Marketing Strategy

We want everyone to feel like they are in another world in which they get to see their culture being represented throughout the restaurant with decorations that will be used to illustrate their ideology. Some groups in which will be part of the targeted audience:

Market segmentation